Intuit names Fathom as a key partner

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Fathom has been named as one of Intuit's top four apps, with a new partnership being launched at today's QuickBooks Connect event in San Jose.

In his keynote address, Jim McGinnis, Vice President of Intuit’s Accountant Segment, announced the exclusive offer for QuickBooks ProAdvisors, which gives them the opportunity to provide better performance insights to their small business clients.

“Fathom is a highly-acclaimed reporting and financial analysis app ideal for ProAdvisors who are seeking to deliver more frequent and more engaging advisory and management reporting,” said Chris Hamilton, Leader, Global ProAdvisor Program.

“Not only is Fathom one of the top-rated apps for QuickBooks Online, its role in helping accounting professionals provide business insights delivers on our promise to ProAdvisors that we are dedicated to helping them save time, grow their practice and make a difference in their clients’ lives.”

Fathom helps accountants create and share visually stunning management reports and dashboards that offer key insights into a client’s business. More than 10,000 businesses and accounting professionals around the world currently use Fathom to gain deeper insights and create impressive management reports.

The integration with QuickBooks Online is seamless and the different insights and reports available are robust:

  • Track cash flow, growth and other key performance indicators to help clients be more profitable
  • Easily compare, rank and benchmark companies, clients or franchisees to see how they perform relative to their peers
  • Create branded, presentation-ready reports for key stakeholders.

“Advisors find Fathom to be a really useful tool to drive conversations with their clients,” said Fathom Co-Founder and Director Daniel Walls.

“Accountants love setting up tailored KPIs, tracking them against targets, ranking and comparing their clients, and consolidating companies in seconds,” he said.

Jeremy Allen, founding partner of System Six Strategic Bookkeeping & Analysis, uses Fathom with nearly all of his clients.

“Fathom is the most robust financial reporting platform we’ve come across for QuickBooks Online and QuickBooks Desktop clients,” said Allen.

“It’s easy to use and we offer it to almost every client we serve. Fathom’s reporting capabilities have helped us win clients and helped our clients present their financials to prospective buyers and educate their boards in a professional manner.”

The exclusive Fathom benefits for ProAdvisors include a free Fathom single company license for life, discounts for their clients, and dedicated support for ProAdvisors and their clients. ProAdvisors who wish to take advantage of this offer can register here.

The exclusive Fathom benefits are valid for US QuickBooks ProAdvisor members who own, or are employed by, an accounting/payroll or CPA firm. Free account qualification is subject to approval by Fathom. Discount applies for the first 12 months of the subscription. Limit of one free company license per firm.