In early March, Fathom's Director of Business Development in the UK, Andrew Jordon caught up with XU Magazine to discuss how Fathom can be used to improve the relationships between advisors and their clients.
AJ: A common reason for failure is poor decision making and planning. Fathom seeks to support advisors so they can confidently provide business owners with the insights and recommendations they need for better decision making. Simply put, our mission is to help businesses thrive, not just survive.
AJ: We recognise that accountants are the ones who are best placed to provide financial direction to their clients. Fathom provides a beautiful visual interface to help business owners really understand the story behind their numbers. But it goes deeper than that. Fast-paced advisory teams also need a product that will automate workflows, streamline processes and provide new efficiencies. Templates, scheduled reporting, customisation, white labelling and client collaboration all contribute to better advisory offerings.
AJ: A common reason for failure is poor decision making and planning. Fathom seeks to support advisors so they can confidently provide business owners with the insights and recommendations they need for better decision making. Simply put, our mission is to help businesses thrive, not just survive.
AJ: We recognise that accountants are the ones who are best placed to provide financial direction to their clients. Fathom provides a beautiful visual interface to help business owners really understand the story behind their numbers. But it goes deeper than that. Fast-paced advisory teams also need a product that will automate workflows, streamline processes and provide new efficiencies. Templates, scheduled reporting, customisation, white labelling and client collaboration all contribute to better advisory offerings.
AJ: When it comes to online accounting, Xero is a really fantastic platform... but it isn’t designed to deliver deep performance insights to business owners. So we’ve developed a seamless integration with Xero, where Fathom automatically imports the accounting data and transforms it into accounting intelligence.
Accountants love being able to show clients how their business is performing, and then to dive into strategies to achieve the company’s aims. There’s this great ‘aha’ moment when accountants realise Fathom can facilitate profitable advisory work, and business owners realise accountants can provide these performance insights.
AJ: Our headquarters is in Brisbane, Australia and we have a team of 5 in the United States. In 2018, we expanded into the UK and set up operations in Cambridge. It’s an exciting time to be part of the team!
AJ: One of my favourite recent releases is the flexible Chart of Accounts, which allows you to group accounts and customise your financial statements. We’ve also shipped some other cool features to improve the Fathom experience, including a dynamic new analysis platform and streamlined formula KPIs.
AJ: We have so much on the go, so I’ll try and keep this response to just a few key points! As always, we’re determined to empower accountants to serve their clients. So we’re working on further customising the financial statements within Fathom, and we’ll soon release a new cash flow statement, EBITDA profit and loss, and balance sheet layout to aid comparison between financial and management reports.
We love great design, and we’re constantly improving our interface to provide the best user experience. Along with some really exciting new reporting features, we also have a couple of surprises up our sleeves!
AJ: Fathom has been hugely popular with top accounting firms worldwide. I’ve found that it comes down to a few simple things...
Ease of setup. Quality product. Affordable. Actionable insights. Benchmarking client performance. Firm differentiating visuals. Designed for the advisor.
AJ: At Accountex London you’ll find us at stand 1131, near the Accounting in Business and Accountants in Practice Theatres. I’m more than happy to answer specific questions for your firm/finance team. We have some special offers available to those who come and have a chat during the event.