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The Fathom Blog

Business Unusual Series: #11 Enhance communication to stakeholders

The current business trading environment is filled with uncertainty. Small businesses are dealing...

Business Unusual Series: #10 Create action plans

In the current business environment, cash flow projections and scenario planning are more important...

Business Unusual Series: #9 Undertake forward projections

The COVID-19 outbreak has forced many businesses to rapidly change their original financial...

Business Unusual Series: #8 Move the levers with Goalseek

In the earlier tips, we examined some of the ways you can measure, assess and understand the impact...

Business Unusual Series: #7 Monitor drivers of cash flow

In the previous article, we highlighted why cash flow is crucial to business survival and success....

Customer catch up: Fraser Lusty from Equity Gap

In this customer catch up, we speak with Fraser Lusty, Director at Edinburgh-based Equity Gap, a...

Business Unusual Series: #6 Understand your Cash Flow

It goes without saying that cash is vital during periods of economic downturn. Cash is the fuel...

Business Unusual Series: #5 Track profitability of business units

If your business is comprised of multiple business units, then it may be helpful at this time to...

Business Unusual Series: #4 Control costs

To preserve cash during this period of business uncertainty, one common management response is to...
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