---
title: Fathom Financial Analysis, Management & Reporting Blog (12)
description: Where we talk about all things financial analysis and management reporting within the accounting, bookkeeping, small to medium business and advisor world. (12)
---

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- Customers 
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# The Fathom Blog

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## [How Specialist Accounting Solutions wins new business with the time saved using Fathom](https://blog.fathomhq.com/sme-web-accountants-wins-new-business-with-the-time-saved-using-fathom)

 Specialist Accounting Solutions (SAS) was founded in 2015 by Sean Hackemann, who has been a Chartered Accountant for over 10 years and has extensive...

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### Popular articles

- [New: KPI Tracking Across Groups Plus Reporting Enhancements](https://blog.fathomhq.com/kpis-by-company-and-more)
- [11 Essential KPIs for Creative Agencies](https://blog.fathomhq.com/kpis-for-creative-agencies)
- [13 questions you can ask to pre-screen leads for your advisory firm](https://blog.fathomhq.com/pre-screening-for-advisory)
- [Using Fathom to streamline bookkeeping and build understanding](https://blog.fathomhq.com/customer-story-zenkeep-online-bookkeepers/)
- [Resources for designing and delivering advisory services](https://blog.fathomhq.com/resources-for-designing-and-delivering-advisory-services)

### Subscribe for updates

## [KPIs Demystified – Using Fathom to set goals and track progress](https://blog.fathomhq.com/kpis-demystified-using-fathom-to-set-goals-and-track-progress)

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## [Thanks for an fantastic year! 2019 in review](https://blog.fathomhq.com/thanks-for-an-fantastic-year-2019-in-review)

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 Measuring Key Performance Indicators (KPIs) is critical for the management of small businesses to...

## [Guide to selecting KPIs for small business](https://blog.fathomhq.com/guide-to-selecting-kpis-for-small-business)

 Choosing the right Key Performance Indicators (KPIs) for Small-to-Medium Enterprises (SMEs) may...

## [Tips for building engaging performance dashboards](https://blog.fathomhq.com/performance-dashboards)

 Data is a powerful tool. With the right information, we can make smart, strategic decisions based...

## [13 questions you can ask to pre-screen leads for your advisory firm](https://blog.fathomhq.com/pre-screening-for-advisory)

 How much time does your firm spend on the phone talking to potential clients, only to cross them...

## [11 Essential KPIs for Creative Agencies](https://blog.fathomhq.com/kpis-for-creative-agencies)

 Creative agencies are big business. Creative agencies include advertising agencies, marketing...

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 It’s no secret that Fathom provides business performance insights which advisors can use to add...

## [Why you need an efficient month-end close before advisory services](https://blog.fathomhq.com/why-you-need-an-efficient-month-end-close-before-advisory-services)

 Cloud accounting and bookkeeping technology has enabled firms to increase efficiency and gather...

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