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The Fathom Blog

Business Unusual Series: #8 Move the levers with Goalseek

In the earlier tips, we examined some of the ways you can measure, assess and understand the impact...

Business Unusual Series: #7 Monitor drivers of cash flow

In the previous article, we highlighted why cash flow is crucial to business survival and success....

Customer catch up: Fraser Lusty from Equity Gap

In this customer catch up, we speak with Fraser Lusty, Director at Edinburgh-based Equity Gap, a...

Business Unusual Series: #6 Understand your Cash Flow

It goes without saying that cash is vital during periods of economic downturn. Cash is the fuel...

Business Unusual Series: #5 Track profitability of business units

If your business is comprised of multiple business units, then it may be helpful at this time to...

Business Unusual Series: #4 Control costs

To preserve cash during this period of business uncertainty, one common management response is to...

Business Unusual Series: #3 Monitor breakeven and profitability

In the previous post we considered how ‘Trend analysis’ is useful for answering common...

Business Unusual Series: #2 Track key trends

Has your business been impacted in some way by COVID-19 – whether through retail closures, changes...

Business Unusual Series: #1 Know your numbers

We recognise small businesses are dealing with unprecedented challenges due to the COVID-19...
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