---
title: Fathom Financial Analysis, Management & Reporting Blog | Xero
description: Xero | Where we talk about all things financial analysis and management reporting within the accounting, bookkeeping, small to medium business and advisor world.
---

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- Features 
    - - KEY FEATURES 
                  - [![icon-analysis](https://blog.fathomhq.com/hubfs/Fathom%202021/Assets/eea_icon-analysis.svg)](https://www.fathomhq.com/features/financial-analysis) 
                            - [Financial Analysis](https://www.fathomhq.com/features/financial-analysis)
                            - [Indepth insights into business performance](https://www.fathomhq.com/features/financial-analysis)
                  - [![icon-reporting](https://blog.fathomhq.com/hubfs/Fathom%202021/Assets/icon-reporting.svg)](https://www.fathomhq.com/features/management-reporting) 
                            - [Management Reporting](https://www.fathomhq.com/features/management-reporting)
                            - [Create custom management reports](https://www.fathomhq.com/features/management-reporting)
                  - [![icon-forecasting](https://blog.fathomhq.com/hubfs/Fathom%202021/Assets/icon-forecasting.svg)](https://www.fathomhq.com/features/cash-flow-forecasting) 
                            - [Cash Flow Forecasting](https://www.fathomhq.com/features/cash-flow-forecasting)
                            - [Cash flow forecasting and planning](https://www.fathomhq.com/features/cash-flow-forecasting)
                  - [![icon-consolidations](https://blog.fathomhq.com/hubfs/Fathom%202021/Assets/icon-consolidations.svg)](https://www.fathomhq.com/features/consolidated-financial-reporting) 
                            - [Consolidated Reporting](https://www.fathomhq.com/features/consolidated-financial-reporting)
                            - [Fast and accurate consolidated financial reporting](https://www.fathomhq.com/features/consolidated-financial-reporting)
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- Customers 
    - - WHO IS IT FOR? 
                  - [![business](https://blog.fathomhq.com/hubfs/Fathom%202021/Assets/icon-small-business.svg)](https://www.fathomhq.com/businesses) 
                            - [Small and Medium Business](https://www.fathomhq.com/businesses)
                            - [Forecast and measure business performance](https://www.fathomhq.com/businesses)
                  - [![accountants](https://blog.fathomhq.com/hubfs/Fathom%202021/Assets/icon-accountants.svg)](https://www.fathomhq.com/business-advisors) 
                            - [Accountants & Bookkeepers](https://www.fathomhq.com/business-advisors)
                            - [Deliver advisory and reporting services](https://www.fathomhq.com/business-advisors)
                  - [![franchises](https://blog.fathomhq.com/hubfs/Fathom%202021/Assets/icon-franchises.svg)](https://www.fathomhq.com/franchises) 
                            - [Franchises & Groups](https://www.fathomhq.com/franchises)
                            - [Monitor group performance](https://www.fathomhq.com/franchises)
          - CASE STUDIES 
                  - [![nav2-image](https://blog.fathomhq.com/hubfs/Fathom%202021/Assets/nav2-image1@2x.png)](https://www.fathomhq.com/customers/haydenshapes) 
                            - [Haydenshapes](https://www.fathomhq.com/customers/haydenshapes)
                            - [Haydenshapes is a modern performance surfboard brand...](https://www.fathomhq.com/customers/haydenshapes)
                  - [![MAP_Nav](https://blog.fathomhq.com/hubfs/Fathom%202021/Assets/MAP_Nav.png)](https://www.fathomhq.com/customers/map) 
                            - [MAP](https://www.fathomhq.com/customers/map)
                            - [MAP offers a highly experienced finance function exclusively to...](https://www.fathomhq.com/customers/map)
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                            - [More customer stories](https://www.fathomhq.com/customers)
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- Resources 
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          - Featured Content 
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- [Pricing](https://www.fathomhq.com/pricing)

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- Features 
    - [Analysis](https://www.fathomhq.com/features/financial-analysis)
    - [Reporting](https://www.fathomhq.com/features/management-reporting)
    - [Forecasting New](https://www.fathomhq.com/features/cash-flow-forecasting)
    - [Consolidation](https://www.fathomhq.com/features/consolidated-financial-reporting)
    - [Benchmarking](https://www.fathomhq.com/features/group-benchmarking)
- Customers 
    - [Small and Medium Business](https://www.fathomhq.com/businesses)
    - [Accountants & Bookkeepers](https://www.fathomhq.com/business-advisors)
    - [Franchises & Groups](https://www.fathomhq.com/franchises)
- Resources 
    - [Resource Centre](https://www.fathomhq.com/learn)
    - [Blog](https://blog.fathomhq.com/)
    - [Customer Stories](https://www.fathomhq.com/customers)
    - [Help Centre](https://support.fathomhq.com/)
    - [Certification](https://www.fathomhq.com/certification)
- [Pricing](https://www.fathomhq.com/pricing)
- Company 
    - [About Us](https://www.fathomhq.com/about)
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# The Fathom Blog

## Showing Filter by - [All Posts](https://blog.fathomhq.com) - [Advisory](https://blog.fathomhq.com/topic/advisory) - [Customer Story](https://blog.fathomhq.com/topic/customer-story) - [Guides](https://blog.fathomhq.com/topic/guides) - [Small Business](https://blog.fathomhq.com/topic/small-business) - [Bookkeeping](https://blog.fathomhq.com/topic/bookkeeping) - [Features](https://blog.fathomhq.com/topic/features) - [Business Unusual Series](https://blog.fathomhq.com/topic/business-unusual-series) - [Events](https://blog.fathomhq.com/topic/events) - [Company](https://blog.fathomhq.com/topic/company) - [Xero](https://blog.fathomhq.com/topic/xero) - [Video](https://blog.fathomhq.com/topic/video) - [Partnerships](https://blog.fathomhq.com/topic/partnerships) - [QuickBooks](https://blog.fathomhq.com/topic/quickbooks)

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## [Creating an app stack that adds value for your clients](https://blog.fathomhq.com/creating-an-app-stack-that-adds-value-for-your-clients)

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### Popular articles

- [New: KPI Tracking Across Groups Plus Reporting Enhancements](https://blog.fathomhq.com/kpis-by-company-and-more)
- [11 Essential KPIs for Creative Agencies](https://blog.fathomhq.com/kpis-for-creative-agencies)
- [13 questions you can ask to pre-screen leads for your advisory firm](https://blog.fathomhq.com/pre-screening-for-advisory)
- [Using Fathom to streamline bookkeeping and build understanding](https://blog.fathomhq.com/customer-story-zenkeep-online-bookkeepers/)
- [Resources for designing and delivering advisory services](https://blog.fathomhq.com/resources-for-designing-and-delivering-advisory-services)

### Subscribe for updates

## [The pivotal role of advisors in business success](https://blog.fathomhq.com/the-role-of-advisors-in-business-success/)

In early March, Fathom's Director of Business Development in the UK, Andrew Jordon caught up with[...](http://xumagazine.com/)

## [Paul Barnes speaks about benchmarking and reporting with Fathom](https://blog.fathomhq.com/advisor-case-study-paul-barnes-from-map-speaks-about-benchmarking-and-reporting-with-fathom)

Here's how Paul and the MAP team use Fathom to transform[Xero](https://www.xero.com/signup/?xtid=x30Fathom)data into beautiful benchmark and...

## [Customer Story: Haydenshapes](https://blog.fathomhq.com/customer-story-haydenshapes)

We recently caught up with Fathom user Hayden Cox of the booming[Haydenshapes](http://www.haydenshapes.com/) surfboard brand....

## [An Era of Authenticity and Opportunity With Xero](https://blog.fathomhq.com/an-era-of-authenticity-and-opportunity-with-xero)

*Returning back to the office with a busy inbox after a whirlwind Xerocon conference can make it all...*

## [How This Business Saves 3 Months a Year with Xero Add Ons](https://blog.fathomhq.com/how-this-business-saves-3-months-a-year-with-xero-add-ons)

*“Our company philosophy has always been to use the best, most innovative technology on the market –...*

## [Customer Story: Matter of Form](https://blog.fathomhq.com/customer-story-matter-of-form)

[Matter of Form](http://matterofform.com/)is a design-led digital agency, based in London. They are passionate about the...

[1](https://blog.fathomhq.com/topic/xero/page/1)

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### Company

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